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| Courtesy photo of Fendi |
WeChat is considered an international luxury brand is an important tool to conduct business in China. Today, almost every luxury brand is officially in competition-oriented applications. WeChat's typical users receive dozens of brand publications every day, and only the most interesting and creative content can stimulate people's engagement.
There are six luxury fashion brands' WeChat activities that caught our attention last month.
1. Yves Saint Laurent Beauty
March 30 St Laurent Beautyline opened the WeChat mini-plan to open a new store in Sanlitun, Beijing from April 3 to 6. Readers can find the applet link at the end of the publication in their subscription account. With this mini-program, you can virtually enter the pop-up store before you release it to the public. People who are passionate about the store can make an appointment to skip this line. This is an effective way to bring an online line online offline.
2. Hermes
French luxury brand Hermès has designed a mini-space ship game for WeChat in a way that will showcase the latest men's clothing capsules. When playing, users can find items in collections like shoes, bags, shirts, wallets, and so on. You can also purchase items directly from WeChat. Using the game is a smart strategy to catch the hearts of young Chinese luxury buyers.
3. Michael Kors
Michael Kors's latest WeChat campaign is tied to China's obsession with self-portraits, especially the women who make up the major consumer groups in the brand. On March 23, Michael Kors announced a message announcing its collaboration with Tiantianpitu, a Chinese photo editing application. Appliance-enabled mirrors are installed in the retail store, allowing buyers to take and edit their own images before sharing them on social networks. Customers submitting photos to a WeChat brand account from March 23 to May 12 can receive the Bristol package.
4. Fendi
Italian luxury brand Fendi has launched a WeChat event that offers rewards for the #FendiKiosk fashion store visit to the Beijing SKP shopping center. In addition to pictures of Gulinazha and Xu Weizhou brand opening ceremony and ambassadors in the store, the first 120 visitors received a special cocktail.
5. Prada
In a newly renovated historic mansion in Shanghai, Prada held another exhibition, "Rome's 1950-1965", until May 27th, after the success of the next millennium. The official WeChat account for this brand is used by followers to visit the show using a quick booking service.
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