Activision Blizzard Inc. struggled with the rapid success of competing video games. A big video game mimics the popularity of Epic Games Inc.'s Fortnite with the goal of achieving a "Battle Royal" style shoot-down game. Activision's counter-attack strategy includes an update version of the game and a release of the new game mode.
"Fortnite is certainly a lot of competition now," said CEO Bobby Kotick in an interview. "Winning new players for games was a very important catalyst"
Tencent released "Fortnite" in China
Fortnite soon signed tens of millions of players and dominated the video game industry. The title is also a cultural phenomenon from professional basketball player to rapper Drake. China's leading Internet giant Tencent Holdings Ltd. acquired 40% of Epic Games' stock in 2012.
The key to Fortnite's success is the Battle Royal format, which allows you to compete against each other until 100 players stand alone. This approach is also used in battlegrounds of another popular game, PlayerUnknown.
The good news from Activision is that the game attracts new users to the industry, including women and women who play with conventional slot machines and devices other than PCs. Mr. Cotic said Fortnite's success will encourage Activision's title change.
"The way of thinking about new competition is becoming the protagonist of the game," he said. "For most new franchises, this is an important way to play."
Activision, known for Call of Duty and Candy Crush, disappointed investors with Thursday's expectations. The company expects a profit of $ 2.51 in 2018, apart from a few items. This is compared to the average analyst estimate of 2.61. The income will not be enough to predict Wall Street.
As a result of the report, the New York stock market fell 2.3% to $ 66.82. Since March, the high price has fallen by about 15%.
However, Activision's performance in the fourth quarter exceeded expectations. A company in Santa Monica, California reported a gain of 38 cents per share, excluding some items. It is compared with the average forecast of about 34 cents. Adjusted income also exceeded the $ 1.38 billion forecast.
Activision will present 2 to 3 teams in Europe this year, the rest will be the other big clubs in the world and the remaining 6 teams in the Overwatch league. The company is seeking a double franchise fee of $ 25 million.
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