Apple's plan to reinvent cable TV is similar to that of its rival Amazon.com.
For the first time, Apple plans to sell subscriptions to certain video services directly through its application instead of asking users to subscribe to the App Store.
Apple's TV app on Apple's TV, iPhones and iPads makes it a central place for people to watch and buy content. It would also be another way for Apple to continue to expand its business services, which is expected to generate $ 50 billion ($ 67 billion) in revenue annually by 2021.
ABC, NBA League Pass and HBO instead of going between different applications.
But then Apple sends customers outside their home country. With the change pending, the subscription would be moved to the TV application.
Apple could eventually switch to its own application instead of sending users to third parties.
Cupertino, California, Apple plans to expand this property next year, people have said
With the slowdown in iPhone sales growth, Apple is now looking for services like Apple Music and iCloud Storage, as well as subscriptions to content to increase its financial performance.
Service revenues increased 31% in the last quarter to a record $ 9.2 trillion.
Apple declined to comment on the project.
Apple positions the TV application similar to the Amazon's Channels program, allowing customers to add HBO, Starz, and Showtime subscriptions to Amazon Prime Video.
Customers pay an annual subscription and can pay extra for a robust content library. HBO, Starz and others have credited Amazon Prime customers.
Apple is one of the best selling movies and TV series thanks to iTunes, but it is becoming more and more popular. Netflix and YouTube, which owns the competitor Alphabet, operate the two largest online video services in the world outside of China.
Apple's leadership has explored different ways to enter the business world.
The company has worked with YouTube, Hulu and Dish Network Corp. HBO, Starz and Showtime at a reduced price.
Bumpy networks. Instead of the live TV service, Apple launched the TV application in 2016, which merges the content of existing applications.
Potential partners described Apple's efforts with the TV app as the company's latest experience. The late Steve Jobs, co-founder of Apple, has already described the TV decoder as a hobby, a label that tries to lose it in recent years. According to research firm EMarketer, Apple TV box market shares compete with Roku, Google Chromecast and Amazon Fire TV.
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