NEW DELHI - Oppo is preparing to build another manufacturing plant in India, which will employ more than 1,000 people. Brand Director Will Young said that the plant will be based in Noida in December or early next year and will have a capacity of 10 million cell phones a year. The Chinese company already has a factory in Noida, which employs about 4,000 people.
Ian admits that Oppo focuses on its "Selfie Expert" series in India, because the best people are what their target audience wants (from 18 to 30 years). "Our philosophy is that the customer comes first, and then our product comes. If they change their habits or behavior from people to something else in the future, we can immediately recognize this trend and accordingly change our products, differentiating ourselves from other brands - he explains.
Oppo is currently one of the five largest suppliers of smartphones in India and is in close competition with its Chinese counterparts Vivo and Xiaomi. According to International Data Corporation (IDC), Oppo ranks fourth in the second quarter of 2017, the market share in India is 8 percent. The company announced its smartphone F5 in India on Thursday and uses artificial intelligence to conduct selfishness. Oppo F5 starts at 19.99 rupees.
"Looking at sales, the Oppo F3 was the best-selling phone in our Selfie Expert series, and we have not set any sales targets for the F5, but we expect that it will surpass F3 Focus on marketing and product to see the feedback that we get ", - said Jan.
When asked whether Oppo plans to use its 5-megapixel photo technology for smartphones in retail stores, he insisted that smartphone integration was not a good idea for cost reasons. "We have futuristic labs that focus on new technologies, but regardless of whether we turn them into telephones, depends on other conditions, such as price, etc. That's what our target group does not want to buy," he said. he.
Oppos 5X technology for smartphones was presented at the annual Mobile World Congress (MWC) in Barcelona this year. The company called its project "5x" the next "breakthrough smartphone technology."
Oppo received a FDI (Single Foreign Trade) license in India last month. The Chinese player plans to open his own showrooms to offer users "an authentic Oppo experience", although he does not mention the number of stores that are planned to open next year. Oppo already has more than 200 exclusive stores across India, working in partnership with partners.
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